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    <title>LayerCake Technologies Blog</title>
    <link>https://layercaketech.com/resources/blog</link>
    <description>Get the latest insights into what's shaping the world of IT, cybersecurity, and technology.</description>
    <language>en</language>
    <pubDate>Wed, 19 Aug 2026 14:10:56 GMT</pubDate>
    <dc:date>2026-08-19T14:10:56Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>What Is a Managed Service Provider (MSP), and Do You Need One?</title>
      <link>https://layercaketech.com/resources/blog/what-is-an-msp</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://layercaketech.com/resources/blog/what-is-an-msp" title="" class="hs-featured-image-link"&gt; &lt;img src="https://layercaketech.com/hubfs/what%20is%20an%20msp%20blog%20header%20image.jpg" alt="What Is a Managed Service Provider (MSP), and Do You Need One?" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;Your server crashes at 4:45 on a Friday. Do you have someone who’s already fixing it, or are you the one scrambling to find a number to call with the weekend approaching?&lt;/p&gt; 
&lt;p&gt;That's the gap an &lt;span style="font-weight: bold;"&gt;IT managed service provider&lt;/span&gt; (MSP) is built to close.&lt;/p&gt;</description>
      <content:encoded>&lt;p&gt;Your server crashes at 4:45 on a Friday. Do you have someone who’s already fixing it, or are you the one scrambling to find a number to call with the weekend approaching?&lt;/p&gt; 
&lt;p&gt;That's the gap an &lt;span style="font-weight: bold;"&gt;IT managed service provider&lt;/span&gt; (MSP) is built to close.&lt;/p&gt; 
&lt;p&gt;An &lt;span style="font-weight: bold;"&gt;MSP&lt;/span&gt; is a third-party partner that takes ongoing responsibility for some or all of your company's IT, from monitoring your network to fielding help desk calls, usually for a flat monthly fee.&lt;/p&gt; 
&lt;p&gt;For growing businesses, an MSP can help cut down on surprise outages, predict IT costs, and provide a team of experts on call instead of one overworked in-house hire (or no IT hire at all).&lt;/p&gt; 
&lt;p&gt;This guide breaks down what MSPs actually do, how to tell if your business needs one, and what to look for when you're ready to choose a provider.&lt;/p&gt;  
&lt;p&gt;&lt;strong&gt;&lt;em&gt;Navigate This Article:&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt; 
&lt;ol style="list-style-type: decimal;"&gt; 
 &lt;li&gt;&lt;a href="#what-is-an-msp"&gt;What Is an IT Managed Service Provider?&lt;/a&gt;&lt;/li&gt; 
 &lt;li&gt;&lt;a href="#why-choose-an-msp"&gt;Why Should I Choose Managed IT Services?&lt;/a&gt;&lt;/li&gt; 
 &lt;li&gt;&lt;a href="#managed-service-types"&gt;What Are the Types of Managed IT Services?&lt;/a&gt;&lt;/li&gt; 
 &lt;li&gt;&lt;a href="#managed-service-features"&gt;What Is Included in Managed IT Services?&lt;/a&gt;&lt;/li&gt; 
 &lt;li&gt;&lt;a href="#choosing-an-msp"&gt;How Do I Choose the Right Managed IT Services Provider?&lt;/a&gt;&lt;/li&gt; 
&lt;/ol&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;h2&gt;What is an IT Managed Service Provider (MSP)?&lt;/h2&gt; 
&lt;p&gt;A &lt;span style="font-weight: bold;"&gt;managed service provider, or MSP,&lt;/span&gt; takes ongoing, day-to-day responsibility for your IT environment, such as monitoring your network, managing your cloud and data infrastructure, securing your systems, and supporting your employees when something breaks.&lt;/p&gt; 
&lt;p&gt;Rather than calling someone only when there's a problem, working with an MSP gives you a dedicated team continuously keeping your systems running, secure, and up to date. For many businesses, &lt;em&gt;an MSP effectively becomes their IT department&lt;/em&gt;, or a powerful extension of the one they already have.&lt;/p&gt; 
&lt;p&gt;&lt;/p&gt;
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&lt;/div&gt;
&lt;p&gt;&lt;/p&gt; 
&lt;h3&gt;Proactive IT vs Reactive IT&lt;/h3&gt; 
&lt;p&gt;Most of the risk and cost tied to IT problems comes from finding out about them too late. A reactive approach where you wait until something breaks to address it&amp;nbsp;means downtime, lost productivity, and higher emergency repair costs. In a security context, this means someone else could find the vulnerability before you do.&lt;/p&gt; 
&lt;p&gt;MSPs are built around a proactive model where systems are monitored around the clock, vulnerabilities are patched before they're exploited, and small issues are caught before they become expensive ones. The shift from fixing problems to preventing them is one of the biggest reasons businesses move to managed IT.&lt;/p&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;h2&gt;Why Should I Choose Managed IT Services?&lt;/h2&gt; 
&lt;p&gt;Technology now sits at the center of nearly every business function, from how employees collaborate to how you serve clients. When your systems are neglected or poorly configured, IT becomes a liability, exposing your business to cyber threats and slowing employees down.&lt;/p&gt; 
&lt;p&gt;A well-managed IT stack does the opposite: it empowers your workforce with reliable remote access, protects sensitive data, and automates repetitive tasks; all of which move the needle on your top and bottom line. Businesses that treat IT as a strategic asset, not just overhead, are the ones positioned to scale.&lt;/p&gt; 
&lt;h3&gt;An MSP Can Be Cheaper than an Internal IT Team&lt;/h3&gt; 
&lt;p&gt;As a business grows, so does the complexity of its IT needs. As needs multiply, a single internal IT hire often can’t do it all. The pressure will quickly mount to hire specialists in security, infrastructure, and support. Building that expertise in-house can mean the ongoing cost of multiple salaries, benefits, and training.&lt;/p&gt; 
&lt;p&gt;&lt;span style="font-weight: bold;"&gt;Partnering with an MSP gives you access to a full team of specialists for a predictable monthly cost&lt;/span&gt;, without the overhead of hiring and retaining that team yourself.&lt;/p&gt; 
&lt;p&gt;That said, choosing an MSP doesn't necessarily mean stepping away from your internal team entirely. Many businesses choose a &lt;span style="font-weight: bold;"&gt;co-managed model&lt;/span&gt;, where an MSP works alongside their existing IT staff rather than replacing them.&lt;/p&gt; 
&lt;p&gt;Next, we'll break down the different types of managed IT services, including fully managed and co-managed, so you can figure out which model fits your business best.&lt;/p&gt; 
&lt;div style="background-color: #e5e3e1; border-left: 6px solid #4a4a4a; border-radius: 4px; padding: 32px 40px; margin: 32px 0;"&gt; 
 &lt;h3 style="margin-top: 0;"&gt;3 Signs Your Business Needs Managed IT Services&lt;/h3&gt; 
 &lt;p&gt;If your business is dealing with constant IT fire drills, growing cybersecurity concerns, or unpredictable tech costs, it's likely time to consider managed IT services. Here are three of the clearest signs it's time to make the switch:&lt;/p&gt; 
 &lt;ol style="padding-left: 20px;"&gt; 
  &lt;li style="margin-bottom: 20px;"&gt;&lt;strong&gt;Your Internal IT Team Is Constantly Putting Out Fires.&lt;/strong&gt; If your IT personnel spend 80% of their day resolving emergency issues, such as frozen computers, printer issues, password resets, and software updates, they're stuck in a reactive state, making it impossible for them to focus on strategic growth. If your business is constantly inundated with minor technical glitches, it's a clear indicator that you should seek external IT support.&lt;/li&gt; 
  &lt;li style="margin-bottom: 20px;"&gt;&lt;strong&gt;The Thought of Cybersecurity Threats Keeps You Up at Night.&lt;/strong&gt; Small- to medium-sized businesses are prime targets for cybercriminals because they often lack enterprise-grade security. Cyber threats are more sophisticated than ever, from phishing campaigns to ransomware attacks to zero-day vulnerabilities. If your business relies on antivirus software, multifactor authentication (MFA), and firewalls alone, that's no longer sufficient to protect against the latest threats.&lt;/li&gt; 
  &lt;li&gt;&lt;strong&gt;Unexpected IT Spend and Stagnant Revenue Growth.&lt;/strong&gt; When technology is poorly managed, budgeting becomes impossible. One month the spend is nominal; the next month a server fails, resulting in thousands of dollars in unplanned costs and lost revenue due to downtime. If your IT expenses are unpredictable, consider moving to managed or co-managed IT services, where you'll have fixed monthly costs.&lt;/li&gt; 
 &lt;/ol&gt; 
&lt;/div&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;h2&gt;What are the Types of Managed IT Services?&lt;/h2&gt; 
&lt;p&gt;Not every business needs the same level of support from an MSP. Managed IT services generally fall into two models: &lt;strong&gt;fully managed&lt;/strong&gt; and &lt;strong&gt;co-managed&lt;/strong&gt;. The right fit depends on whether you have an internal IT team already, and how much of your IT you want to hand off.&lt;/p&gt; 
&lt;h3&gt;Fully Managed IT Services&lt;/h3&gt; 
&lt;p&gt;With fully managed IT, an MSP takes complete ownership of your IT environment from day-to-day support and monitoring to strategic planning and security. This model is ideal for businesses without an internal IT department, or those who'd rather focus their internal resources elsewhere and leave IT entirely in expert hands.&lt;/p&gt; 
&lt;p&gt;You may also see fully managed IT referred to as &lt;strong&gt;all-inclusive managed IT&lt;/strong&gt; or &lt;strong&gt;outsourced IT.&lt;/strong&gt; Typically, these are different names for the same model: a single provider handling the full scope of your technology needs.&lt;/p&gt; 
&lt;h3&gt;Co-managed IT Services&lt;/h3&gt; 
&lt;p&gt;Co-managed IT is a partnership model where an MSP works alongside your existing internal IT team, rather than replacing it. This model is common among businesses that have an internal IT person or team but need extra hands, specialized expertise, or after-hours coverage they can't provide alone.&lt;/p&gt; 
&lt;p&gt;Your internal team might handle day-to-day, on-the-ground support while the MSP takes on things like cybersecurity monitoring, cloud infrastructure, or strategic IT planning. The exact split in responsibilities depends on your team's strengths and needs.&lt;/p&gt; 
&lt;p&gt;&lt;em&gt;Curious whether fully managed or co-managed IT is the better fit? &lt;a href="https://layercaketech.com/resources/tools/it-support-assessment"&gt;&lt;span style="font-weight: bold;"&gt;Take the three-minute assessment to find out what will work best for your business&amp;nbsp;→&lt;/span&gt;&lt;/a&gt;&lt;/em&gt;&lt;/p&gt; 
&lt;h3&gt;A Note on Break-fix IT&lt;/h3&gt; 
&lt;p&gt;You may also come across "&lt;span style="font-weight: bold;"&gt;break-fix IT&lt;/span&gt;”, a pay-as-you-go model where a provider is called in only when something breaks. This is often confused with managed IT, but it isn't a type of managed service at all, as there's no ongoing monitoring, maintenance, or proactive support involved. This is the exact gap that managed IT services are designed to fill.&lt;/p&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;h2&gt;What is Included in Managed IT Services?&lt;/h2&gt; 
&lt;p&gt;While every MSP’s offerings look a little different, managed IT services typically bundle together a core set of services, from support services to backup and disaster recovery, all designed to keep your technology secure, stable, and running smoothly.&lt;/p&gt; 
&lt;p&gt;Standard managed IT services typically include a combination of some or all of the service categories listed below.&lt;/p&gt; 
&lt;div style="background-color: #e5e3e1; border-left: 6px solid #4a4a4a; border-radius: 4px; padding: 32px 40px; margin: 32px 0;"&gt; 
 &lt;table style="border-collapse: collapse; width: 100%; background-color: #ffffff; height: 740px;"&gt;
  &lt;caption style="text-align: left; font-weight: bold; padding-bottom: 12px;"&gt;
   Managed IT Services: Service Categories and Coverage
  &lt;/caption&gt; 
  &lt;thead&gt; 
   &lt;tr style="height: 49px;"&gt; 
    &lt;th style="text-align: left; vertical-align: top; width: 30%; border: 1px solid #000000; padding: 10px; background-color: #d6d3d0; height: 49px;" scope="col"&gt;Service Category&lt;/th&gt; 
    &lt;th style="text-align: left; vertical-align: top; border: 1px solid #000000; padding: 10px; background-color: #d6d3d0; height: 49px;" scope="col"&gt;What It Covers&lt;/th&gt; 
   &lt;/tr&gt; 
  &lt;/thead&gt; 
  &lt;tbody&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/it-support-services" style="font-weight: bold;"&gt;IT Support Services&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;Fast, responsive help desk support to keep employees productive when issues come up&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/it-infrastructure-management" style="font-weight: bold;"&gt;IT Infrastructure Management&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;Ongoing management of your core systems to keep them stable, secure, and ready to scale&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/managed-network-services" style="font-weight: bold;"&gt;Managed Network Services&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;A reliable, secure network built to support your people and applications&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/managed-cloud-services" style="font-weight: bold;"&gt;Managed Cloud Services&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;Management of your cloud environment to control costs and reduce complexity&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/backup-and-disaster-recovery-services" style="font-weight: bold;"&gt;Backup and Disaster Recovery&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;Data backup and recovery planning to protect against data loss and downtime&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/device-and-endpoint-management" style="font-weight: bold;"&gt;Device and Endpoint Management&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;Monitoring and securing employee devices, wherever they're being used&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/it-monitoring-and-maintenance" style="font-weight: bold;"&gt;IT Monitoring and Maintenance&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;24/7 system monitoring and maintenance to catch and prevent issues before they cause downtime&lt;/td&gt; 
   &lt;/tr&gt; 
   &lt;tr style="height: 77px;"&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;&lt;a href="https://layercaketech.com/managed-it-services/it-vendor-management" style="font-weight: bold;"&gt;IT Vendor Management&lt;/a&gt;&lt;/td&gt; 
    &lt;td style="vertical-align: top; border: 1px solid #000000; padding: 10px; height: 77px;"&gt;Handling the coordination and administrative work of managing your technology vendors&lt;/td&gt; 
   &lt;/tr&gt; 
  &lt;/tbody&gt; 
 &lt;/table&gt; 
&lt;/div&gt;  
&lt;p&gt;Two areas worth calling out separately: managed cybersecurity and project or roadmap consulting. Depending on the provider and the plan, these may be offered as add-on services rather than something bundled into every managed IT package by default.&lt;/p&gt; 
&lt;p&gt;&lt;a href="https://layercaketech.com/cybersecurity-services"&gt;&lt;strong&gt;Managed cybersecurity services&lt;/strong&gt;&lt;/a&gt;, such as advanced threat protection, vulnerability management, and compliance support, go beyond the baseline security built into standard monitoring and endpoint management. Many businesses in regulated industries or that handle sensitive data choose to layer this on for a more comprehensive security posture.&lt;/p&gt; 
&lt;p&gt;&lt;a href="https://layercaketech.com/it-consulting"&gt;&lt;strong&gt;IT consulting services&lt;/strong&gt;&lt;/a&gt;, such as vCIO support, IT strategy and planning, or dedicated project services, provide higher-level, strategic guidance. This can help you plan for growth, budget for upcoming technology needs, or navigate a specific initiative like a cloud migration or office move. This is typically add-on support rather than part of day-to-day managed services.&lt;/p&gt; 
&lt;p&gt;When evaluating providers, it's worth asking directly what's included in their base plan versus what's offered as an add-on, so you can compare pricing and coverage accurately.&lt;/p&gt; 
&lt;a&gt;&lt;/a&gt; 
&lt;h2&gt;How Do I Choose a Managed IT Service Provider?&lt;/h2&gt; 
&lt;p&gt;Not all MSPs are created equal, and the right partner for your business goes deeper than price. Here's what to look for as you evaluate your options.&lt;/p&gt; 
&lt;h3&gt;Questions to Ask an MSP Before You Sign&lt;/h3&gt; 
&lt;p&gt;Since managed IT plans differ from provider to provider (see the previous section on what's typically included), it's worth asking upfront exactly what you're getting:&lt;/p&gt; 
&lt;ul&gt; 
 &lt;li&gt;What's included in your base plan, and what's offered as an add-on?&lt;/li&gt; 
 &lt;li&gt;What tools do you use for remote monitoring, endpoint security, and backups?&lt;/li&gt; 
 &lt;li&gt;What are your average response times, and how are they measured?&lt;/li&gt; 
 &lt;li&gt;How do you handle vendor relationships?&lt;br&gt;&lt;em&gt;For example, if your internet goes down, a strong MSP won't leave you sitting on hold with your ISP; they'll act as your single point of contact, working directly with the provider to troubleshoot the issue while keeping you updated.&lt;/em&gt;&lt;/li&gt; 
 &lt;li&gt;Can we start with co-managed support and shift to fully managed later, if our needs change?&lt;/li&gt; 
&lt;/ul&gt; 
&lt;h3&gt;What to Look for in a Contract or SLA&lt;/h3&gt; 
&lt;p&gt;Your service level agreement (SLA) is where the &lt;span style="font-weight: normal;"&gt;specifics&lt;/span&gt; of your relationship get spelled out, so it deserves a close read before you sign. Look for clear definitions of:&amp;nbsp;&lt;/p&gt; 
&lt;ul style="list-style-type: disc;"&gt; 
 &lt;li&gt;&lt;strong&gt;Scope of services&lt;/strong&gt; — exactly what's covered under your plan&lt;/li&gt; 
 &lt;li&gt;&lt;strong&gt;Response and resolution times&lt;/strong&gt; — how quickly issues are acknowledged versus resolved, and whether those times vary by issue severity&lt;/li&gt; 
 &lt;li&gt;&lt;strong&gt;Uptime guarantees&lt;/strong&gt; — the reliability commitment for your network, systems, or cloud services&lt;/li&gt; 
 &lt;li&gt;&lt;strong&gt;Data ownership and portability&lt;/strong&gt; — confirmation that your data belongs to you, and what the transition process looks like if you ever switch providers&lt;/li&gt; 
 &lt;li&gt;&lt;strong&gt;Termination terms&lt;/strong&gt; — the process and notice period required to end the contract&lt;/li&gt; 
&lt;/ul&gt; 
&lt;p&gt;A good MSP will walk you through their SLA in plain language and answer questions about it without hesitation. If a provider is vague or evasive about their SLA terms, take that as a red flag.&lt;/p&gt; 
&lt;p&gt;Once you've narrowed your options, do a bit of outside research. Read forums, check their Google reviews, and use third-party sites like Clutch to see how a provider's existing clients describe their experience. Consistency (or inconsistency) in the feedback will tell you a lot.&lt;/p&gt; 
&lt;h3&gt;Find a Partner Who Talks with You, Not Over You&lt;/h3&gt; 
&lt;p&gt;Pay attention to how a prospective MSP communicates, not just what they say. The best providers explain complex concepts in plain, business-focused language, treating you as a partner in the conversation rather than someone who needs everything handled for them.&lt;/p&gt;  
&lt;blockquote style="margin: 0; font-size: 1.15em; font-style: italic; line-height: 1.5;"&gt; 
 &lt;p style="margin: 0;"&gt;"Be wary of providers who lean on jargon or lean into fear to make a sale. Technology should feel like an asset you understand and control, not a mystery you're dependent on someone else to manage. The right MSP will make you feel more confident about your IT, not less."&lt;/p&gt; 
&lt;/blockquote&gt; 
&lt;img src="https://layercaketech.com/hubfs/LayerCake%20Launch%20Assets/Email%20Signature%20Headshots/JonTucker-LayerCake-Headshot-CircleCrop.png" alt="Jon Tucker, VP of Client Services at LayerCake Technologies" style="display: block; width: 60px; height: 60px; border-radius: 50%; margin-right: 14px; flex-shrink: 0;"&gt; 
&lt;span style="display: inline-block;"&gt; &lt;strong style="display: block; margin-bottom: 2px;"&gt;Jon Tucker&lt;/strong&gt; &lt;span style="display: block; font-size: 0.9em;"&gt;VP of Client Services, &lt;em&gt;LayerCake Technologies&lt;/em&gt;&lt;br&gt;&lt;br&gt;&lt;/span&gt; &lt;/span&gt;   
&lt;h3&gt;Find the Right Fit for Your Business&lt;/h3&gt; 
&lt;p&gt;Managed IT services aren't one-size-fits-all. The right approach depends on your business's size, internal resources, and goals. Whether that means handing off your IT entirely, teaming up with an MSP to support your existing team, or something in between, the goal is the same: technology that works for your business instead of against it.&lt;/p&gt; 
&lt;p&gt;Still not sure whether an MSP is the right call? Take our free 10-question assessment to find out which approach fits your business best.&lt;/p&gt; 
&lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;div class="hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-219493302664" style="max-width:100%; max-height:100%; width:690px;height:261.5546875px; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px"&gt;
 &lt;strong&gt; &lt;a href="https://layercaketech.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ0T9UVMMm6LsM8u9l5zgK6Gts%2BzfhlJercvyGz3230U2tMPGOUKf4unQuQwJnwdNDJm%2BhVnUbpy2FAHAnIp4arIU2fOPwhO8zkNpSSm0SBuF5nHmVtCtxtMio8U5MnI8rWtAOgAECkhxloOiRaZb5JlQaYP%2BEC7h%2Bug0Ce94l4Xv6utDbIBuL29HlkYquaOxIPK4O5WlNnDnrx9G0cxxeVDw%3D%3D&amp;amp;webInteractiveContentId=219493302664&amp;amp;portalId=51022813"&gt; &lt;img alt="LayerCake Favicon" src="https://no-cache.hubspot.com/cta/default/51022813/interactive-219493302664.png" style="height: 100%; width: 100%; object-fit: fill; margin: 0 auto; display: block; margin-top: 20px; margin-bottom: 20px" align="center"&gt; &lt;/a&gt; &lt;/strong&gt;
&lt;/div&gt;
&lt;p&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=51022813&amp;amp;k=14&amp;amp;r=https%3A%2F%2Flayercaketech.com%2Fresources%2Fblog%2Fwhat-is-an-msp&amp;amp;bu=https%253A%252F%252Flayercaketech.com%252Fresources%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 14 Aug 2026 20:30:11 GMT</pubDate>
      <author>nicole.jacobson@layercaketech.com (Nicole Jacobson)</author>
      <guid>https://layercaketech.com/resources/blog/what-is-an-msp</guid>
      <dc:date>2026-08-14T20:30:11Z</dc:date>
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